Bolstered by the success of the 2003 Accord in achieving an up-market image alongside the likes of Volkswagen and Lexus, Honda has moved up a gear with the 2008 Accord and is aiming squarely at buyers at the lower end of the Audi A4 and BMW 3-Series ranges. Although it looks similar to the previous Accord, it's an entirely new design, with a fresh interior and upgraded engines. Safety technology is more widely available than before and the Accord now feels better to drive.